2020

Downtown West Mixed-Use Plan

ART DIRECTION / WEB DESIGN
2020 OCTOBER

DESIGN : Annping Kao
COPY: KAtie gray
ILLUSTRATION: Ralph Buenconsejo
Google is expanding and planning to build a new mixed-use campus in downtown San Jose with 7.3 million square feet of office space and 4,000 housing units spread out over more than 80 acres with improvements to public amenities, including 10 parks and the trails. Their vision is to work together with locals to imagine a part of downtown, that draws from San José’s culturally-rich history, vibrant personality, and innovative spirit.
We worked with Google Real Estate to develop a unique brand identity and digital presence that is inspired by the diverse culture and spirit here in San Jose. Our goal is to make sure our design represents the collective DNA of San José. Our approach was to put the audience at the focus of every design decision. From site architecture to page layout, each element of the website was designed to be helpful, clear, and user-friendly.

realestate.withgoogle.com/sanjose/
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