Annping is a Creative Director and art director with 10 years of experience setting visual direction across brand, web, and marketing. She leads creative at Baunfire, a Silicon Valley web agency, where she bridges brand strategy and execution, building scalable visual systems that hold up from campaign to component. Before that, she spent time onsite at Apple, designing product launch experiences for a global audience. She's still most interested in the gap between how a brand wants to be perceived and how it actually shows up on screen.
Annping is a Creative Director who believes the best design work is systematic, built to hold up long after launch. She leads creative at Baunfire, a Silicon Valley web agency, where she translates brand strategy into scalable visual systems for enterprise clients. Before that, she spent time onsite at Apple, designing product launch experiences for a global audience. Ten years in, she's still most interested in the gap between how a brand wants to be perceived and how it actually shows up on screen.
